FouAnalytics, the only truly independent digital ad analytics platform, announces further availability of FouAnalytics UNLIMITED, a flat annual $2 million subscription measuring served ad impressions across display, CTV, OLV, audio and native, with no limits on quantities, that now includes ClickTrackers and all landing pages.
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Poll — who do you trust most for the accuracy of digital ad verification? 1) Dr Fou – FouAnalytics 63%, 2) DoubleVerify 15%, 3) Integral Ad Science 13%, 4) Moat 9%
“Advertisers have told me that they hate the work involved in ‘settling up to actuals’ every month, to figure out what to pay to legacy ad verification vendors, and the numbers never match up anyway,” Dr. Fou said. “A flat rate solves this. And procurement folks tell me they love the FouAnalytics UNLIMITED number, fixed for the year regardless of the number of impressions measured, because it makes budgeting and planning much easier.”
Impression-level governance with inspectable detail
Every campaign, every impression, and every landing page visit can be measured, all the time. Impression-level governance with inspectable detail replaces the old ad verification vendors that don’t provide any detail at all. When these vendors’ measurements disagree, they can’t explain it. And there’s no further detail to troubleshoot and no way to tell if the errors are due to incomplete or incorrect measurement. Advertisers now understand that the 1% IVT (“invalid traffic”) these vendors have reported for the last 10 years straight is NOT “all the fraud there is” but instead is “all the fraud they could catch,” a huge difference.
Global advertisers are already using the inspectable detail that FouAnalytics provides as their standard of measurement, and increasingly as the standard of billing. That means, they no longer have to simply trust the numbers provided by the platforms they buy from. With FouAnalytics, advertisers have the analytical detail to only pay for the impressions that were actually measured, and rendered on screen for humans to see. “Once you see the FouAnalytics data, you can’t unsee it,” Dr. Fou concluded. FouAnalytics data is the basis of proper governance of digital media – “impression-level detail, executive-level insights.”
“Not bot,” is not the same as “human”
The legacy ad verification vendors don’t measure for humans, just IVT or bots. That’s the problem. They allowed their customers to assume that the other 99% that was not IVT was human. That’s incorrect. FouAnalytics explicitly measures for humans “blue and dark blue in FouAnalytics charts.” For advertisers buying digital ads, showing those ads to humans is the top priority, otherwise digital ad spending will not drive any business outcomes. FouAnalytics provides the inspectable detail so customers can “see Fou themselves” and understand why certain clicks are valid (for example, when a human using an iPhone clicks an ad there is a corresponding touch event) while other clicks are bots (for example, clicks without touch events).
Under impression-based pricing, legacy verification vendors get paid more the more impressions they measure, creating a disincentive to detect ad fraud and remove it, which reduces volumes of ad impressions. FouAnalytics UNLIMITED eliminates that negative incentive. Dr. Fou added “FouAnalytics UNLIMITED removes the friction of having to decide whether to measure a campaign or not due to added costs; it makes it possible to measure all campaigns and every impression, so impression-level governance with inspectable detail is possible.”
About FouAnalytics
Created by Dr. Augustine Fou, FouAnalytics is the most trusted, and the only truly independent analytics platform for digital ads, clicks, websites, and mobile apps. The platform provides detailed analytical data so practitioners can “see Fou themselves”™ why something is “high humanness,” and troubleshoot what is not. More details at www.fouanalytics.com.
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