10Fold, a leading B2B integrated communications and content agency, today announced MetricsMatter™ 5.0, the latest evolution of its proprietary communications intelligence platform. MetricsMatter 5.0 brings together earned media, social, digital, competitive performance, website activity and visibility across five leading LLMs, helping marketing and communications leaders understand performance, identify emerging opportunities and make faster decisions.
The launch comes as AI search fundamentally changes how B2B buyers discover and evaluate technology companies. According to 10Fold’s 2026 research of 400 B2B technology marketing decision-makers in the United States and Europe, 58% of B2B marketing leaders already include an AI search or LLM visibility platform in their integrated reporting.
“MetricsMatter gives my team the data and insights we need to gauge performance and clearly demonstrate the ROI of our communications work. That’s only becoming more important as AI changes how people discover and evaluate companies,” said Jason Beck, Vice President of Brand Communications at Salesloft. “MetricsMatter 5.0 gives us a clearer view into both Share of Voice and Share of Answer, showing how we show up whether people are searching or turning to AI for answers.”
MetricsMatter™ 5.0 moves beyond reporting historical activity, delivering continuously updated insights from a wide range of data sources to help clients understand what’s influencing results now and where there may be opportunities for business impact. Each client has direct access to its own MetricsMatter instance to monitor results as new data becomes available, compare performance against competitors across time periods, and identify changes in momentum, visibility and impact. Expansive connectivity options also allow clients to integrate other marketing program data into the platform.
“Marketing leaders don’t need another application filled with disconnected numbers. They need intelligence that tells them where they stand and gives them enough time to act,” said Susan Thomas, CEO of 10Fold. “MetricsMatter 5.0 brings together data, competitive context and our teams’ domain expertise to support stronger strategic decisions.”
Measuring AI Readiness, Not Just Media Volume
MetricsMatter 5.0 expands traditional media measurement to evaluate the breadth, consistency and authority required to influence buyers, media, analysts and AI-generated discovery. New capabilities include:
- Coverage Diversity Index: Evaluates earned visibility across media categories and sources to identify concentration and gaps affecting market authority.
- Message Inclusion Analysis: Measures how consistently priority messages appear in earned coverage, revealing which messages are gaining traction or require reinforcement.
- Recency Index: Measures the freshness and continuity of relevant visibility to distinguish sustained market authority from reliance on older coverage.
These capabilities complement existing MetricsMatter intelligence including competitive share of voice, coverage quality, source tier and type, proactive versus news-driven coverage, and feature versus brief coverage.
Connecting Social Performance With Earned Media and Digital Impact
MetricsMatter 5.0 integrates social performance with earned media, digital, AI and competitive intelligence, including follower growth, engagement rates, click-through rates, performance over time, campaign correlation and neuroscience-based metrics evaluating the potential impact of social posts and creative templates.
The result is a unified view of how earned, social and digital programs work together rather than a collection of isolated channel reports.
Understanding Visibility in the AI Discovery Era
MetricsMatter 5.0 measures brand and competitive visibility across ChatGPT, Google Gemini, Google AI Mode, Google AI Overview and Perplexity, including:
- Overall AI visibility and competitive trends
- Performance against strategically selected prompts
- Changes in visibility over time
- Citations and sources influencing AI-generated answers
- AI-driven website referral traffic
10Fold combines this technology with strategic consulting to help clients identify and refine the prompts that matter, understand which citations and sources influence AI responses, and apply those insights to communications, content and visibility strategies.
10Fold’s new AI-Ready LinkedIn Presence service complements MetricsMatter 5.0 by evaluating company and executive LinkedIn presence and providing recommendations and services to strengthen discoverability, authority and consistency around priority topics important to B2B discovery.
A Unified Platform for Communications Intelligence
MetricsMatter 5.0 is a platform, not a collection of disconnected reporting tools. Snowflake provides the cloud data foundation, Adverity supports API-based data integration, and Preset provides the analytics and visualization development environment. Each client receives direct access to its own MetricsMatter instance.
Clients can compare their performance with competitors and different reporting periods, evaluate results against forecasts and goals, correlate communications and marketing activity with website traffic and other business-impact indicators, and identify changes while programs are underway and there is still time to respond.
Intelligence Powered by Strategic Fluency
Technology alone cannot translate communications data into business impact. MetricsMatter 5.0 is supported by 10Fold account teams with domain-specific expertise across complex B2B technology markets. This strategic fluency allows teams to interpret results in the context of each client’s technology, buyers, competitors and market dynamics.
Built for Increasing Accountability
MetricsMatter 5.0 arrives as marketing and communications executives face growing pressure to demonstrate business impact while adapting to AI-driven discovery. Also in the 10Fold study, only 35% of B2B marketing leaders have fully integrated reporting, and just 38% connect communications and visibility metrics to pipeline and revenue influence.
MetricsMatter 5.0 addresses that gap by connecting media readiness, social performance, competitive position, AI discovery and business-impact indicators in one client-accessible platform.
MetricsMatter 5.0 will be generally available by September 30, 2026.
About 10Fold
10Fold is an integrated B2B technology communications agency that helps clients build brand value, increase market visibility and connect communications programs to measurable business improvement. The agency combines industry fluency, integrated systems, data-driven insights and ongoing measurement to help B2B technology companies reach buyers, partners, talent and investors.
10Fold supports clients across earned, owned, paid and shared channels, including media and analyst relations, executive thought leadership, messaging, research-driven content, social and digital campaigns, speaking and awards. MetricsMatter™, 10Fold’s proprietary communications intelligence platform, delivers continuously updated insights from a wide range of data sources to help clients understand communications performance, competitive position and business impact.
For more information, visit 10Fold.com.
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